{"id":135,"date":"2026-01-16T18:48:52","date_gmt":"2026-01-16T18:48:52","guid":{"rendered":"https:\/\/newalfredsite.xplicit.com.co\/?page_id=135"},"modified":"2026-01-19T05:34:20","modified_gmt":"2026-01-19T05:34:20","slug":"about","status":"publish","type":"page","link":"https:\/\/newalfredsite.xplicit.com.co\/?page_id=135","title":{"rendered":"ABOUT"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"135\" class=\"elementor elementor-135\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-794638c e-con-full e-flex e-con e-parent\" data-id=\"794638c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8e8b673 elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"8e8b673\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9d74c6f e-con-full e-flex e-con e-child\" data-id=\"9d74c6f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9fc0f7 elementor-widget elementor-widget-image\" data-id=\"f9fc0f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"232\" height=\"90\" src=\"https:\/\/newalfredsite.xplicit.com.co\/wp-content\/uploads\/2026\/01\/logo-white.png\" class=\"attachment-large size-large wp-image-120\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f35480e elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"f35480e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7a7e8f elementor-widget elementor-widget-html\" data-id=\"f7a7e8f\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"we-help\">\n  <span class=\"line\"><\/span>\n  <span class=\"we\">We<\/span>\n  <span class=\"help\">help<\/span>\n<\/div>\n\n<style>\n  .we-help{\n    display:flex;\n    align-items:center;\n    gap:18px;\n    color:#fff;\n    line-height:1;\n  }\n\n  .we-help .line{\n    width:70px;          \/* largo de la l\u00ednea *\/\n    height:2px;           \/* grosor *\/\n    background:#fff;      \/* color de la l\u00ednea *\/\n    opacity:.9;\n  }\n\n  .we-help .we{\n    font-family: Arial, sans-serif;\n    font-size:60px;       \/* tama\u00f1o de \"We\" *\/\n    font-weight:300;\n    letter-spacing:0.5px;\n  }\n\n  .we-help .help{\n    font-family: \"Times New Roman\", serif; \/* cambia por tu fuente script *\/\n    font-size:72px;       \/* tama\u00f1o de \"help\" *\/\n    font-style:italic;\n    font-weight:300;\n    margin-left:-10px;    \/* para que se \u201cpegue\u201d un poco a We *\/\n    transform: translateY(10px); \/* baja un poquito el script *\/\n  }\n<\/style>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30732c2 e-flex e-con-boxed e-con e-parent\" data-id=\"30732c2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-33d954c e-con-full e-flex e-con e-child\" data-id=\"33d954c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b354e68 e-con-full e-flex e-con e-child\" data-id=\"b354e68\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a415218 elementor-widget elementor-widget-text-editor\" data-id=\"a415218\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u2190 <a href=\"https:\/\/newalfredsite.xplicit.com.co\/?page_id=2\">BACK TO HOME<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef29e6 hero-copy elementor-widget elementor-widget-text-editor\" data-id=\"2ef29e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"p2\">We are the team behind<\/h2>\n<h2 class=\"p2\">the brands that dare.<\/h2>\n<p class=\"p1\">This isn\u2019t just merch. It\u2019s a wardrobe with a mission. Each piece is stitched with the same boldness, wit, and quiet power that<\/p>\n<p class=\"p1\">defines ALFRED. No basic logos slapped on tees here\u2014only statement pieces that whisper \u201cI see through the noise\u201d while<\/p>\n<p class=\"p1\">looking sharp as hell. Regardless of the energy you\u2019re channeling today, this is your uniform and a boost to your powers.<\/p>\n<p class=\"p1\">Wear it like you mean it. Or don\u2019t\u2014ALFRED won\u2019t judge. But he will notice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2244f04 e-con-full e-flex e-con e-child\" data-id=\"2244f04\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-593475d elementor-widget elementor-widget-image\" data-id=\"593475d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/newalfredsite.xplicit.com.co\/wp-content\/uploads\/2026\/01\/20230228_Nike_Running_Madrid25-scaled-e1768587157632-1024x663.jpg\" class=\"attachment-large size-large wp-image-17\" alt=\"\" srcset=\"https:\/\/newalfredsite.xplicit.com.co\/wp-content\/uploads\/2026\/01\/20230228_Nike_Running_Madrid25-scaled-e1768587157632-1024x663.jpg 1024w, https:\/\/newalfredsite.xplicit.com.co\/wp-content\/uploads\/2026\/01\/20230228_Nike_Running_Madrid25-scaled-e1768587157632-600x388.jpg 600w, https:\/\/newalfredsite.xplicit.com.co\/wp-content\/uploads\/2026\/01\/20230228_Nike_Running_Madrid25-scaled-e1768587157632-300x194.jpg 300w, https:\/\/newalfredsite.xplicit.com.co\/wp-content\/uploads\/2026\/01\/20230228_Nike_Running_Madrid25-scaled-e1768587157632-768x497.jpg 768w, https:\/\/newalfredsite.xplicit.com.co\/wp-content\/uploads\/2026\/01\/20230228_Nike_Running_Madrid25-scaled-e1768587157632-1536x994.jpg 1536w, https:\/\/newalfredsite.xplicit.com.co\/wp-content\/uploads\/2026\/01\/20230228_Nike_Running_Madrid25-scaled-e1768587157632-2048x1325.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21de26a e-flex e-con-boxed e-con e-parent\" data-id=\"21de26a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-895915a e-con-full e-flex e-con e-child\" data-id=\"895915a\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-55834a0 e-con-full e-flex e-con e-child\" data-id=\"55834a0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34e8bce elementor-widget elementor-widget-image\" data-id=\"34e8bce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"602\" height=\"852\" src=\"https:\/\/newalfredsite.xplicit.com.co\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-16-a-las-1.31.29-p.m.png\" class=\"attachment-large size-large wp-image-143\" alt=\"\" srcset=\"https:\/\/newalfredsite.xplicit.com.co\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-16-a-las-1.31.29-p.m.png 602w, https:\/\/newalfredsite.xplicit.com.co\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-16-a-las-1.31.29-p.m-600x849.png 600w, https:\/\/newalfredsite.xplicit.com.co\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-16-a-las-1.31.29-p.m-212x300.png 212w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-729119b e-con-full e-flex e-con e-child\" data-id=\"729119b\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d982d96 e-con-full e-flex e-con e-child\" data-id=\"d982d96\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f53135 elementor-widget elementor-widget-image\" data-id=\"3f53135\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/newalfredsite.xplicit.com.co\/wp-content\/uploads\/2026\/01\/2022_01_4_gorillasokuda1742-scaled-e1768587857835-1024x1024.jpg\" class=\"attachment-large size-large wp-image-34\" alt=\"\" srcset=\"https:\/\/newalfredsite.xplicit.com.co\/wp-content\/uploads\/2026\/01\/2022_01_4_gorillasokuda1742-scaled-e1768587857835-1024x1024.jpg 1024w, https:\/\/newalfredsite.xplicit.com.co\/wp-content\/uploads\/2026\/01\/2022_01_4_gorillasokuda1742-scaled-e1768587857835-300x300.jpg 300w, https:\/\/newalfredsite.xplicit.com.co\/wp-content\/uploads\/2026\/01\/2022_01_4_gorillasokuda1742-scaled-e1768587857835-100x100.jpg 100w, https:\/\/newalfredsite.xplicit.com.co\/wp-content\/uploads\/2026\/01\/2022_01_4_gorillasokuda1742-scaled-e1768587857835-600x600.jpg 600w, https:\/\/newalfredsite.xplicit.com.co\/wp-content\/uploads\/2026\/01\/2022_01_4_gorillasokuda1742-scaled-e1768587857835-150x150.jpg 150w, https:\/\/newalfredsite.xplicit.com.co\/wp-content\/uploads\/2026\/01\/2022_01_4_gorillasokuda1742-scaled-e1768587857835-768x768.jpg 768w, https:\/\/newalfredsite.xplicit.com.co\/wp-content\/uploads\/2026\/01\/2022_01_4_gorillasokuda1742-scaled-e1768587857835-1536x1536.jpg 1536w, https:\/\/newalfredsite.xplicit.com.co\/wp-content\/uploads\/2026\/01\/2022_01_4_gorillasokuda1742-scaled-e1768587857835.jpg 1707w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cb8284 e-flex e-con-boxed e-con e-parent\" data-id=\"3cb8284\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a9e3d7e e-con-full e-flex e-con e-child\" data-id=\"a9e3d7e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77051ef elementor-widget elementor-widget-heading\" data-id=\"77051ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HIGHLIGHTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83f54c2 e-con-full e-flex e-con e-child\" data-id=\"83f54c2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a77742b elementor-widget elementor-widget-html\" data-id=\"a77742b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"stats\">\n  <div class=\"stat-row\">\n    <span class=\"stat-number\">8<\/span>\n    <span class=\"stat-label\">Years of experience<\/span>\n  <\/div>\n\n  <div class=\"stat-row\">\n    <span class=\"stat-number\">205<\/span>\n    <span class=\"stat-label\">Projects delivered<\/span>\n  <\/div>\n\n  <div class=\"stat-row\">\n    <span class=\"stat-number\">+30<\/span>\n    <span class=\"stat-label\">Different clients<\/span>\n  <\/div>\n\n  <div class=\"stat-row\">\n    <span class=\"stat-number\">4313<\/span>\n    <span class=\"stat-label\">Square meters built<\/span>\n  <\/div>\n\n  <div class=\"stat-row\">\n    <span class=\"stat-number\">100%<\/span>\n    <span class=\"stat-label\">Repurchase rate<\/span>\n  <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a8bdf4 e-flex e-con-boxed e-con e-parent\" data-id=\"5a8bdf4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-50fd110 e-con-full e-flex e-con e-child\" data-id=\"50fd110\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c494100 elementor-widget elementor-widget-image\" data-id=\"c494100\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/newalfredsite.xplicit.com.co\/wp-content\/plugins\/elementor\/assets\/images\/placeholder.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4645284 elementor-widget elementor-widget-text-editor\" data-id=\"4645284\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"team-name\">\n  <h3>Jos\u00e9 Gonz\u00e1lez<\/h3>\n  <p>CEO &amp; Founder<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c64e24 e-con-full e-flex e-con e-child\" data-id=\"2c64e24\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0b09c2 elementor-widget elementor-widget-image\" data-id=\"e0b09c2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/newalfredsite.xplicit.com.co\/wp-content\/plugins\/elementor\/assets\/images\/placeholder.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-105e204 elementor-widget elementor-widget-text-editor\" data-id=\"105e204\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"team-name\">\n  <h3>Jimena S.<\/h3>\n  <p>Project Manager<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31baca9 e-con-full e-flex e-con e-child\" data-id=\"31baca9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00382b9 elementor-widget elementor-widget-image\" data-id=\"00382b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/newalfredsite.xplicit.com.co\/wp-content\/plugins\/elementor\/assets\/images\/placeholder.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f498f8 elementor-widget elementor-widget-text-editor\" data-id=\"9f498f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"team-name\">\n  <h3>Felipe Fonnegra<\/h3>\n  <p>Account Director<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>We help \u2190 BACK TO HOME We are the team behind the brands that dare. This isn\u2019t just merch. It\u2019s a wardrobe with a mission. Each piece is stitched with the same boldness, wit, and quiet power that defines ALFRED. No basic logos slapped on tees here\u2014only statement pieces that whisper \u201cI see through the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"class_list":["post-135","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/newalfredsite.xplicit.com.co\/index.php?rest_route=\/wp\/v2\/pages\/135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newalfredsite.xplicit.com.co\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/newalfredsite.xplicit.com.co\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/newalfredsite.xplicit.com.co\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/newalfredsite.xplicit.com.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=135"}],"version-history":[{"count":37,"href":"https:\/\/newalfredsite.xplicit.com.co\/index.php?rest_route=\/wp\/v2\/pages\/135\/revisions"}],"predecessor-version":[{"id":330,"href":"https:\/\/newalfredsite.xplicit.com.co\/index.php?rest_route=\/wp\/v2\/pages\/135\/revisions\/330"}],"wp:attachment":[{"href":"https:\/\/newalfredsite.xplicit.com.co\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}